Scope of application
What are cookies?
Cookies are pieces of information that are transferred from our web server or third-party web servers to users' web browsers and stored there for later retrieval. Cookies may be small files or other types of information storage.
What are they used for?
Which cookies do we use?
1 Session Cookies
We use "session cookies", which are only stored for the duration of the current visit to our online presence (e.g. to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). In a session cookie, a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and log out or close the browser, for example.
2 Google Analytics
We use Google Analytics to display the ads placed by within advertising services of Google and its partners only to those users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called "remarketing", or "Google Analytics Audiences").
We only use Google Analytics with IP anonymization activated. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser will not be merged with other data from Google. You can prevent the storage of cookies by selecting the appropriate settings on your browser software. You can also prevent the collection of data generated by the cookie and related to your use of the online offer to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en
. For more information about Google's data usage, settings and opt-out options, please visit Google's websites: www.google.com/intl/de/policies/privacy/partners ("Data usage by Google when you use our partners' websites or apps"),http://www.google.com/policies/technologies/ads ("Data usage for advertising purposes"), http://www.google.de/settings/ads ("Manage information Google uses to serve you ads").
Further information on data protection